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Corporate Culture

Our Mission
Excellence for You.
Excellent services to clients
Maximum returns to shareholders
Real success for our people
Great contribution to society

Our Vision
Build a world-class and modern financial enterprise with global competitiveness by adhering to the principles of "delivering excellence, sticking to our founding mission, customers' favourite, leading in innovation, security and prudence, and people-oriented"

Our Values
Integrity Leads to Prosperity.
Integrity, Humanity, Prudence, Innovation, and Excellence.