Excellence for You.
Excellent services to clients
Maximum returns to shareholders
Real success for our people
Great contribution to society
Build a world-class and modern financial enterprise with global competitiveness by adhering to the principles of "delivering excellence, sticking to our founding mission, customers' favourite, leading in innovation, security and prudence, and people-oriented"
Integrity Leads to Prosperity.
Integrity, Humanity, Prudence, Innovation, and Excellence.